The 2023 (20th) “World’s Top 500 Brands” list, compiled exclusively by World Brand Lab, was announced in New York on December 13. The number of Chinese brands selected (48) surpassed Japan (43) for the first time, ranking third in the world.

Among them, four textile and garment brands in the textile and garment industry are listed, respectively: Hengli (petrochemical, textile 366), Shenghong (petrochemical, textile 383), Weiqiao (textile 422), Bosideng (clothing and apparel 462), of which Bosideng is a new listed enterprise.

Let’s take a look at these textile and garment brands that have been selected as the top 500 world brands!

Constant force

Hengli brand ranked 366, which is the sixth consecutive year of “Hengli” “World Top 500 brands” list, and was officially recognized as one of the “outstanding Chinese brands”.

Over the years, the “Hengli” brand has won the unanimous recognition of the world and experts by virtue of its continuous growth of enterprise scale, outstanding industry contribution and social contribution. “Hengli” brand in 2018 for the first time on the “World’s Top 500 brands” list 436th, in the past six years, “Hengli” ranking has risen by 70 places, fully demonstrating “Hengli” brand influence, market share, brand loyalty and global leadership are continuing to improve.

According to reports, based on the real economy, deep cultivation of advantageous industries, and strive to create a new benchmark in the global industry, is Hengli’s strategic positioning. Next, in the face of global competition of brands, “Hengli” will continue to adhere to the original intention, adhere to innovation, actively explore the diversified development of brands, build brand characteristics, enhance brand competitiveness, and unswervingly move towards the goal of “world-class brand”.

Sheng Hong

Shenghong ranked 383rd among the World’s top 500 brands, up 5 places from last year.

It is reported that Shenghong entered the World’s top 500 brands for the first time in 2021, ranking 399th. In 2022, Shenghong was once again selected into the World’s Top 500 brands list, ranking 388th.

As a leading enterprise in the industry, Shenghong has a high sense of responsibility of “exploring the road for the high-quality development of the industry”, focuses on the three directions of “new energy, high-performance new materials, and low-carbon green”, and leads scientific and technological innovation with originality, overcoming many key core technologies and leading the high-quality development of the industry; Successfully developed photovoltaic EVA to break foreign monopoly and fill domestic gaps, with a current production capacity of 300,000 tons/year; Successfully completed the POE pilot test, realized the complete autonomy of POE catalyst and a full set of production technology, and became the only enterprise in China with the independent production technology of photovoltaic EVA and POE two mainstream photovoltaic film materials.

On the other hand, focusing on the domestic market demand and helping to achieve the goal of “double carbon”, Shenghong actively explores a new path of green development and innovates to create a green negative carbon industry chain. The carbon dioxide green methanol plant of Shenghong Petrochemical adopts the internationally advanced ETL patent technology, which is designed to actively absorb 150,000 tons of carbon dioxide per year, which can be converted into 100,000 tons of green methanol per year, and then used to produce green high-end new materials. In reducing carbon emissions, improving the ecological environment and extending the green industry chain, it has positive significance and significant benchmarking effect.

According to reports, in the future, Shenghong will always adhere to the development of the real economy, take root in high-quality development, rely on scientific and technological innovation and green technology, further extend the industrial chain, do “all” do “excellent” industry source, do “special” do “high” downstream products, and strive to become a leader in high-quality development and a pathfinder for industrial transformation and upgrading.

Wei Bridge

Weiqiao ranked 422 in the World’s top 500 brands, up 20 places from last year, and this is the fifth consecutive year that Weiqiao Venture Group has been listed in the world’s top 500 brands.

Since 2019, Weiqiao Venture Group has ranked among the World’s top 500 brands for the first time, become the World’s top 500 enterprises and the World’s top 500 brands, and has been included in the list for five consecutive years. According to reports, in the future, Weiqiao Venture Group will continue to improve brand management capabilities, do a good job in brand building, adhere to the craftsmanship of casting quality, tree brand quality, further enhance the market competitiveness and influence of “Weiqiao” brand products, actively create a world famous brand, and strive to build a “brand Weiqiao”, and strive to create a century-old manufacturing enterprise.

Bosideng City

The Bosideng brand ranks 462nd, which is the first time the brand has been selected.

As the leading brand of down jacket in China, Bosideng has focused on the field of down jacket for 47 years, and is committed to promoting the transformation of down jacket from a single thermal function to a scientific, fashion and green transformation, providing more professional and more scientific down jacket products for domestic and foreign consumers.

Bosidang is positioned as “the world’s leading down jacket expert” brand, and its brand recognition is deeply rooted in the hearts of the people. Through scientific and technological innovation, Bosidang establishes a warm connection with consumers. The brand’s first mention rate, net recommendation value and reputation rank first in the industry, and Bosidang down jacket sells well in 72 countries including the United States, France and Italy.

In recent years, Bosideng’s performance has been rising, and the brand has been widely recognized by the market and consumers. Not only by its performance, but also by the brand’s strong research and development and innovation capabilities in terms of products.

Based on innovative design and patented technology, Bosideng has built a young, international and diversified product matrix, including light and light down jacket, comfortable outdoor and other innovative series, and the first trench jacket this new category, which has won many international awards and design awards.

In addition, through exhibiting in New York Fashion Week, Milan Fashion Week, London Fashion Week, participating in heavyweight brand activities such as China Brand Day, Bosideng has continued to build a high brand potential and written a high score for the rise of domestic brands in the new era. Up to now, Bosideng has been the down jacket sales champion in the Chinese market for 28 years, and the global down jacket scale is leading.

Brand is the symbol of quality, service, reputation is the core resource for enterprises to participate in competition, looking forward to more and more textile and garment brands to build first-class enterprises and build a world famous brand.

Sources: Chemical fiber Headlines, Textile and Garment Weekly, Internet