Harbin tourism continues to be hot, the heat of “ice and snow economy” has also risen, and this “magnificent wealth”, thousands of miles away from Zhejiang textile enterprises, has also steadily caught.
This winter, children’s ski suits, goggles and gloves produced by a textile company in Tongxiang caught fire with “Erbin”. “Sales have been good since November. Especially this period of time, entering a peak period, the inventory has been gone, can be said to be in short supply.” The company operations director introduced.

According to preliminary statistics, since November, the company has sold 120,000 products, including ski suits, ski goggles and ski gloves, which is more than five times the sales of last year. Like ski gloves. Thousands a day at most. “Despite our early preparation and the addition of several new lines, sales still exceed expectations and often sell out as soon as they hit the shelves.” He told reporters that ski clothing is different from ordinary clothing, the production process is relatively complex, so the daily output will not be particularly high.
At present, the company is already working overtime to rush out ski suits and related products, and it is expected that the wave of enthusiasm will continue until the end of February. This can really be, for the “little golden beans” can catch up with the ski trip, the sewing machine to “step on the smoke”. In addition to ski suits, goggles, and gloves, the company has also sold 2 million units of thermal products such as hats, scarves and gloves since the second half of last year.

Harbin tourism too fire ice and snow equipment sold out
This winter, “Ice City” Harbin is on fire. Data show that Harbin received more than 3 million tourists during the New Year’s Day holiday, and achieved a total tourism revenue of 5.914 billion yuan. In response, consumption related to snow and ice, such as ski pants, ski hats and down jackets, has seen an increase.

The reporter learned that some shops in Chengdu ski pants, winter warm coats, waterproof jackets were once out of stock; On the network marketing platform, more than 600 people bought “Northeast travel storm pants” within 24 hours, and the monthly sales volume exceeded 20,000. In addition, data from a number of online sales platforms show that since December last year, skiing sports and ice and snow tourism have continued to be hot, and the search user number of categories related to the sports and outdoor industry has increased significantly.

Demand positive feedback to help polyester rebound
Following the rapid growth of “double 11″ winter textile sales in 2023, “Double 12″ also ushered in a round of replenishment market due to the sudden drop in temperature and other reasons, and the amount of double orders of winter fabrics has increased; The “snow and ice economy” of the New Year’s Day holiday also catalyzed the sales growth of outdoor sports goods to a certain extent; At the same time, near the end of the year, there were signs of a pick-up in foreign trade orders, and textile inventories ushered in a more obvious reduction.
Throughout the polyester fiber, although synchronous in the middle of December 2023 polyester bottomed out, consistent with the second round of textile demand trigger time, however, the main reason for the rise of polyester fiber from the cost side, raw material – ethylene glycol due to supply disturbance caused by the price continues to rise, the cost of polyester products are driven by varying degrees of rise. The positive feedback on the demand side has become the second reason under the market, helping the price of polyester products to rebound, of which the polyester filament in the low inventory has a relatively large increase.
From the seasonal consumption point of view, the textile industry usually ushered in the first half of the demand small peak season, when the spring and summer orders will be fully issued, as well as the end of 2023 foreign trade orders pick up, will also boost the demand for the 2024 small peak season. Therefore, considering the late Spring Festival holiday in 2024, the weaving industry is expected to resume work in succession at the end of February, and the opening probability is expected to gradually increase, and it is expected to recover to near 70% in mid-early March.

Source: Sina finance, Tongxiang release, global network, network Harbin tourism continues to be hot, “ice and snow economy” heat also followed the rise, the “wealth of the sky”, thousands of miles away from Zhejiang textile enterprises, also steadily caught.
This winter, children’s ski suits, goggles and gloves produced by a textile company in Tongxiang caught fire with “Erbin”. “Sales have been good since November. Especially this period of time, entering a peak period, the inventory has been gone, can be said to be in short supply.” The company operations director introduced.

According to preliminary statistics, since November, the company has sold 120,000 products, including ski suits, ski goggles and ski gloves, which is more than five times the sales of last year. Like ski gloves. Thousands a day at most. “Despite our early preparation and the addition of several new lines, sales still exceed expectations and often sell out as soon as they hit the shelves.” He told reporters that ski clothing is different from ordinary clothing, the production process is relatively complex, so the daily output will not be particularly high.
At present, the company is already working overtime to rush out ski suits and related products, and it is expected that the wave of enthusiasm will continue until the end of February. This can really be, for the “little golden beans” can catch up with the ski trip, the sewing machine to “step on the smoke”. In addition to ski suits, goggles, and gloves, the company has also sold 2 million units of thermal products such as hats, scarves and gloves since the second half of last year.
image.png

Harbin tourism too fire ice and snow equipment sold out
This winter, “Ice City” Harbin is on fire. Data show that Harbin received more than 3 million tourists during the New Year’s Day holiday, and achieved a total tourism revenue of 5.914 billion yuan. In response, consumption related to snow and ice, such as ski pants, ski hats and down jackets, has seen an increase.

The reporter learned that some shops in Chengdu ski pants, winter warm coats, waterproof jackets were once out of stock; On the network marketing platform, more than 600 people bought “Northeast travel storm pants” within 24 hours, and the monthly sales volume exceeded 20,000. In addition, data from a number of online sales platforms show that since December last year, skiing sports and ice and snow tourism have continued to be hot, and the search user number of categories related to the sports and outdoor industry has increased significantly.

Demand positive feedback to help polyester rebound
Following the rapid growth of “double 11″ winter textile sales in 2023, “Double 12″ also ushered in a round of replenishment market due to the sudden drop in temperature and other reasons, and the amount of double orders of winter fabrics has increased; The “snow and ice economy” of the New Year’s Day holiday also catalyzed the sales growth of outdoor sports goods to a certain extent; At the same time, near the end of the year, there were signs of a pick-up in foreign trade orders, and textile inventories ushered in a more obvious reduction.
Throughout the polyester fiber, although synchronous in the middle of December 2023 polyester bottomed out, consistent with the second round of textile demand trigger time, however, the main reason for the rise of polyester fiber from the cost side, raw material – ethylene glycol due to supply disturbance caused by the price continues to rise, the cost of polyester products are driven by varying degrees of rise. The positive feedback on the demand side has become the second reason under the market, helping the price of polyester products to rebound, of which the polyester filament in the low inventory has a relatively large increase.
From the seasonal consumption point of view, the textile industry usually ushered in the first half of the demand small peak season, when the spring and summer orders will be fully issued, as well as the end of 2023 foreign trade orders pick up, will also boost the demand for the 2024 small peak season. Therefore, considering the late Spring Festival holiday in 2024, the weaving industry is expected to resume work in succession at the end of February, and the opening probability is expected to gradually increase, and it is expected to recover to near 70% in mid-early March.

Source: Sina Finance, Tongxiang publishing, global network, network